What is X (Twitter) marketing?
Posted: Thu Apr 17, 2025 8:18 am
X (Twitter) marketing refers to posting free content on social network X to promote a brand.
X is a completely public platform focused on text-based posts. It places a high value on engagement and interaction. Therefore, to succeed on Twitter, you need to develop a slightly different marketing strategy than on other social media platforms.
Affiliate Marketing on Twitter
Using Twitter for affiliate marketing involves driving traffic to austria phone number data affiliate links (often using UTM parameters ) through Twitter. Twitter is the fourth most popular social network for affiliate marketing, behind Facebook, Instagram, and Pinterest.
Influencer Marketing on Twitter
Influencer marketing on Twitter involves partnering with content creators to promote your products or services to their Twitter audience. Twitter is also the fourth most popular platform for influencer marketing, behind TikTok, Instagram, and Facebook.
Twitter's use for influencer marketing has declined significantly over the past two years: 9.9% of brands are expected to use the platform for influencer marketing in 2024, compared to 23% in 2022. Should you follow this trend? Or, on the contrary, could this be an opportunity for you to gain a foothold in a market that has become less competitive? You'll need to conduct some testing to find the right answer!
X is a completely public platform focused on text-based posts. It places a high value on engagement and interaction. Therefore, to succeed on Twitter, you need to develop a slightly different marketing strategy than on other social media platforms.
Affiliate Marketing on Twitter
Using Twitter for affiliate marketing involves driving traffic to austria phone number data affiliate links (often using UTM parameters ) through Twitter. Twitter is the fourth most popular social network for affiliate marketing, behind Facebook, Instagram, and Pinterest.
Influencer Marketing on Twitter
Influencer marketing on Twitter involves partnering with content creators to promote your products or services to their Twitter audience. Twitter is also the fourth most popular platform for influencer marketing, behind TikTok, Instagram, and Facebook.
Twitter's use for influencer marketing has declined significantly over the past two years: 9.9% of brands are expected to use the platform for influencer marketing in 2024, compared to 23% in 2022. Should you follow this trend? Or, on the contrary, could this be an opportunity for you to gain a foothold in a market that has become less competitive? You'll need to conduct some testing to find the right answer!