Building a strong brand? Start with monitoring!
Posted: Sun Apr 06, 2025 8:52 am
Reputation management starts with monitoring in any case. What is being said about you? By whom? How influential are these people? And in which online places is your brand being talked about? By setting alerts when something threatens to get out of hand, you can prevent a crisis.
And don't get me wrong: keep doing it. Improving your reputation is just as important as protecting it and is still too often forgotten. After all, strong brands didn't become strong by protecting their reputation alone.
It is therefore time to lay a foundation on which you can build a strong brand. The following five industry email list tips will help you further.
1. Dare to express yourself
As a company, you have a certain identity. You stand for something, something that makes you unique in the market. Dare to convey those values. Take a stand in a social discussion. Make a statement. For example, the NS has chosen to start its announcements with 'Dear travellers', because they want everyone to feel welcome. Has that led to discussion? Absolutely. But that is also reputation management: sticking to your position. Even if it meets with resistance. In this case, the NS also conveyed its position on social media.
2. Listen to positive sounds and respond to them
Don't just monitor the negative sentiment. Also listen to the positive sound and respond to it. For example, think of customers who are satisfied with a product. Who leave a 5-star review on your webshop. Or who are just happy that you are there. Therefore, respond to compliments, hook into positive tweets and give your customers recognition when they leave a good review. Also keep an eye on influential people and possibly set an alert when they post something positive. That gives you the opportunity to strike while the iron is hot.
And don't get me wrong: keep doing it. Improving your reputation is just as important as protecting it and is still too often forgotten. After all, strong brands didn't become strong by protecting their reputation alone.
It is therefore time to lay a foundation on which you can build a strong brand. The following five industry email list tips will help you further.
1. Dare to express yourself
As a company, you have a certain identity. You stand for something, something that makes you unique in the market. Dare to convey those values. Take a stand in a social discussion. Make a statement. For example, the NS has chosen to start its announcements with 'Dear travellers', because they want everyone to feel welcome. Has that led to discussion? Absolutely. But that is also reputation management: sticking to your position. Even if it meets with resistance. In this case, the NS also conveyed its position on social media.
2. Listen to positive sounds and respond to them
Don't just monitor the negative sentiment. Also listen to the positive sound and respond to it. For example, think of customers who are satisfied with a product. Who leave a 5-star review on your webshop. Or who are just happy that you are there. Therefore, respond to compliments, hook into positive tweets and give your customers recognition when they leave a good review. Also keep an eye on influential people and possibly set an alert when they post something positive. That gives you the opportunity to strike while the iron is hot.