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Posted: Sun Apr 06, 2025 8:50 am
All that changed when Facebook's algorithm began favoring organic content from friends and company pages. This made it increasingly difficult for brands to drive ROI with organic social media promotion and made it increasingly necessary for them to invest in social media advertising. Social media spending grew more in 2018 than in any previous year and is expected to expand 66% over the next five years.
With more dollars and pounds invested in social media advertising, marketers chinese overseas australia data expect to see more easily measurable results. When analyzing social media marketing performance, marketers today focus on the cause of conversions and want answers to questions like, "Where are leads coming from?" "What devices are leads using?" "On what devices are leads most likely to convert?"
Facebook Attribution aggregates the conversion performance of your ads across the Facebook family of apps, as well as across different platforms you use in your marketing, such as Google Ads, LinkedIn, and Twitter (the list is long, with 37 platforms currently available). This allows marketers to track conversions across multiple channels and devices and answer important questions like, "What is the ultimate combination of channels and devices that will make a customer most likely to convert?" For a detailed introduction to Facebook Attribution, check out this impressive blog post.
With more dollars and pounds invested in social media advertising, marketers chinese overseas australia data expect to see more easily measurable results. When analyzing social media marketing performance, marketers today focus on the cause of conversions and want answers to questions like, "Where are leads coming from?" "What devices are leads using?" "On what devices are leads most likely to convert?"
Facebook Attribution aggregates the conversion performance of your ads across the Facebook family of apps, as well as across different platforms you use in your marketing, such as Google Ads, LinkedIn, and Twitter (the list is long, with 37 platforms currently available). This allows marketers to track conversions across multiple channels and devices and answer important questions like, "What is the ultimate combination of channels and devices that will make a customer most likely to convert?" For a detailed introduction to Facebook Attribution, check out this impressive blog post.