How to Create Cornerstone Content

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Creating cornerstone content requires in-depth research, because the article to be written describes various complete and structured information. Here are the steps to create pillar content for SEO strategy:

1. Determine the Main Topic
The main topic you determine will be the focus of your website content rcs database related to your business and your audience's interests. The topic of a cornerstone article should be interesting, relevant, and essential to your audience.

If you are confused about what kind of topic to create, you can do a simple observation of the audience by positioning yourself as someone who needs your services or products.

For example, your business is in the medical lab sector that provides health screening services for the general public. Meanwhile, many people want to do a health check to find out their current condition or suffer from certain diseases. Your audience needs information about medical check ups.

You can create a topic about “heart check-up”, which is one type of medical check-up. This topic is informative to educate the audience who wants to do heart screening and needs more information before undergoing the examination.