Search Volume dan Keyword Difficulty

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Search volume is a measure that shows how often a particular keyword or phrase is searched by users on search engines in a certain period of time.

While keyword difficulty refers to the parameter of how difficult it is for a keyword to achieve a high ranking in organic search results.

In short tail keywords, the search volume is very high. This high level of business owner database search volume is followed by high competition indicated by keyword difficulty.

Long tail keywords have low keyword difficulty, which means the competition to be on the first page is also smaller. However, the search volume of long tail keywords is not as large as short tail keywords.