Campaign-level brand exclusion - While marketers have found

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Let branded traffic flow into your search campaigns and leverage PMax for non-branded queries while AI finds and serves users across the platforms it covers.
These new features help advertisers better control and optimize their Performance Max PPC campaigns . They also increase campaign transparency and visibility, allowing advertisers to better understand ig data their performance and make more informed decisions. By implementing these updates, advertisers can steer their Performance Max campaigns in the right direction and strengthen their marketing objectives . For example, campaign-level brand exclusions will give advertisers more control by allowing them to prevent PMax campaigns from showing in search and shopping inventory for specific branded queries. Additional reporting will give advertisers the ability to view conversions, conversion value, cost, and other metrics at the asset group level. Budget planning reports will be available with current and forecasted conversion performance.

Meanwhile, with the new Page Feeds feature, marketers using Final URL Expansion will be able to upload a feed of page URLs to identify them as important URLs to link to. If they are NOT using Final URL Expansion, the comparison will be limited to those URLs only. A new streamlined process for creating videos within your current setup, streamlining video workflows in PMax campaigns. This video creation tool was previously only available in the Asset Library.