LinkedIn Most Engaged Marketeer Louise Radoor Larsen

[bappy8]

Louise Radoor Larsen: “LinkedIn is not yet seen as a branding machine.” (left Lars Lenselink)

“As a marketer, you see what it yields when you do social listening and engagement on a personal level and how this influences the employer brand. However, the responsibility for employer branding often lies with the management,” says Veerle van der Linden of Microsoft. “In my opinion, employee advocacy only gets off the ground when management takes the lead and the CEO is the first point of departure. Leading by example!”

Ingeborg van Beusekom of SAP Nederland BV agrees. “A bottom-up approach workswhatsapp number list considerably less well for employee advocacy than a top-down approach. When I trained the management team and they took the lead in online profiling, it had a snowball effect throughout the entire organization.”

Showcase successes on LinkedIn
Embracing platforms is really a mindset. Manon Bemelmans-Smulders from Bechtle also experienced this when she started talking about using LinkedIn as a tool for social selling within that organization six months ago . “I was referred to HR at the time. When I see what has happened in the Bechtle group since we started sharing more content on LinkedIn, it is really enormous. Making the effects visible has a really reinforcing effect for us!”