If the quality of the content is right , online guides can do more than just help users , even if that is the primary goal.
In the best case scenario, you have satisfied users who, as the icing on the cake, learn to recognize and appreciate the company's competence .
Positioning yourself as a reputable source of information is of immeasurable value, especially in times like these when the internet is flooded with fake news.
If you know the zeitgeist, trends and current problems of your target group well , fusion data you can offer help on topics that are readily accepted and read - and which are also actively sought after!
This generates traffic on the company website , which can of course be actively used for SEO (search engine optimization) .
In the battle for the best positions in search engine rankings, companies have a powerful ace up their sleeve.
SEO tools for perfect Google performance:
Keywords:
Using a keyword analysis, you can easily find the right keywords for a topic
Subheadings:
Keywords should also appear in the appropriately chosen subheadings
Images:
Meaningful images with explanatory captions help with reach
Links and backlinks:
Further links with additional information as well as backlinks to the company website with useful offers benefit SEO
Completeness:
Carefully check whether a topic has been covered in all relevant aspects. It's also helpful to look at competitors: Who is already offering what information? Can this information be supplemented?
Display of the guide content in the Google search results page:
Using structured data, these so-called snippets can be presented more advantageously
These tips make it easy for Google to notice the advice content - and subsequently, of course, the company website as well.
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