Within a brand's various target audiences

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Although this fact obviously needs to be taken into consideration, it's necessary to be able to offer content for the rest of the audiences who are customers of the center and who are also part of its online community, such as grandparents, teenagers, university students, young adults, and so on.

In addition to taking this segmentation into account, we must avoid falling into the monothematic trap of communicating almost exclusively about the sector with the most operators in the shopping botim data center . Even though fashion represents 70% of the store directory, we must make an effort to give visibility to the rest of the operators, as they will likely have a harder time standing out among the other brands.

In any case, and to avoid boring the community of followers , the ideal is to offer the widest possible variety of content , covering the center's current news, social responsibility initiatives, fashion content, sports, accessories, services, restaurants and leisure, without forgetting the hypermarket or the cinema.

Although this post has addressed the most common mistakes, there are others your shopping center can avoid on social media. If, after reading this, you understand that you need to pivot to optimize these profiles and get the most out of them, the professionals at Bannister Global will help you define a strategy based on your goals and execute it successfully.