Measure the results of the activity

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As I've mentioned before, in digital marketing, it's essential to know the results of the activity. To do this, we need to establish metrics and analyze them to better understand our company's environment. For example, review brand mentions, track significant interactions, and select the most relevant KPIs.

One thing that matters to marketers is knowing where clicks are coming from, which is known as attribution. An attribution strategy only works if we're consistent, so it's worth band data dedicating a space to it in your social media style guide.

There are several social media attribution tracking tools, both paid and free, such as Google Analytics,

7. Create an image around the brand
With the help of your team, you can create a brand image. It's a way to make yourself known, not only professionally but also to gain a glimpse into the personality of each company's professionals. For example, you can encourage the team to be active on social media with their own accounts, share corporate content on LinkedIn, or post photos of office celebrations.

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If this idea fits with your company's philosophy, remember to let people be themselves. If you don't want them to post anything work-related, make that clear.

The main advantage of a social media style guide is that it allows you to set clear expectations so that each professional on your team knows how to perform their task , ensures coordination, and ensures a positive corporate image on social media.

Although there are many points to consider when creating a social media style guide, your time will be well spent. With clear objectives, expectations, and processes, you'll save a lot of time, and your team will thank you for it.

At Bannister Global, we can help you create a social media strategy to get the most out of your social networks.