Customers reward omnichannel strategy
Posted: Sun Apr 06, 2025 6:06 am
Data is increasingly driving the adoption of omnichannel strategies in B2B. This means not only being present on multiple platforms, but also integrating them for a unified customer experience.
A recent McKinsey study found that “B2B companies amazon data that deliver the best omnichannel experiences improve market share by at least 10% annually.” This is a clear indicator that adapting to modern buyer behavior isn’t just a good idea. It’s a necessary step for lasting success.
Social media: a key touchpoint in B2B marketing
Online communities offer much more than just a platform for advertising. They allow you to connect with your customers through sharing ideas and other engaging content, which in turn drives highly targeted traffic back to your website.
The benefits of content distribution don't end there. People come together on these platforms to chat and offer a wealth of information about the interests, needs, and challenges of your target audience. Being active in these conversations will increase your brand's credibility.
A recent McKinsey study found that “B2B companies amazon data that deliver the best omnichannel experiences improve market share by at least 10% annually.” This is a clear indicator that adapting to modern buyer behavior isn’t just a good idea. It’s a necessary step for lasting success.
Social media: a key touchpoint in B2B marketing
Online communities offer much more than just a platform for advertising. They allow you to connect with your customers through sharing ideas and other engaging content, which in turn drives highly targeted traffic back to your website.
The benefits of content distribution don't end there. People come together on these platforms to chat and offer a wealth of information about the interests, needs, and challenges of your target audience. Being active in these conversations will increase your brand's credibility.