Adding video to your emails not only makes your content
Posted: Sun Apr 06, 2025 5:34 am
You can use links (ideally shortened links with UTM from a tool like Bitly), either in:
in the YouTube description.
Within content near self-hosted video.
This helps people find landing pages or product pages that are a natural continuation of the user journey. (For example, a running shoe store could create a video showing the "best shoes for employment data pronation correction" and add a link to the best-selling model in the video.)
If your priority is to get leads or revenue from your video, you can always sacrifice organic performance by ticking it off. Or you could try adding it in full to your YouTube channel, writing a blog post and including an excerpt, then asking users for an email for a link to the full video (and hoping the user does that instead of searching on YouTube - hey, it might work).
Ultimately, the main function of video will be to drive brand awareness, as measured by an increase in brand searches. While the tactics above can help a video nudge people towards a purchase, good video campaigns typically lead to more brand searches first, and then conversions.
Check things like video views, YouTube search trends (you can see a mapping of video watch time by keywords), and related increases in brand search trends and corresponding conversions, and you'll have at least some directional data on revenue impact.
in the YouTube description.
Within content near self-hosted video.
This helps people find landing pages or product pages that are a natural continuation of the user journey. (For example, a running shoe store could create a video showing the "best shoes for employment data pronation correction" and add a link to the best-selling model in the video.)
If your priority is to get leads or revenue from your video, you can always sacrifice organic performance by ticking it off. Or you could try adding it in full to your YouTube channel, writing a blog post and including an excerpt, then asking users for an email for a link to the full video (and hoping the user does that instead of searching on YouTube - hey, it might work).
Ultimately, the main function of video will be to drive brand awareness, as measured by an increase in brand searches. While the tactics above can help a video nudge people towards a purchase, good video campaigns typically lead to more brand searches first, and then conversions.
Check things like video views, YouTube search trends (you can see a mapping of video watch time by keywords), and related increases in brand search trends and corresponding conversions, and you'll have at least some directional data on revenue impact.