What affects email deliverability rates?

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There are several variables that affect email deliverability rates, all of which you can improve over time.

Sender reputation score
A sender reputation score is a number assigned by your ISP that indicates the likelihood of sending spam. The algorithms are built to take into account the number of emails sent, the frequency with student data which the message is marked as spam by the recipient, the number of bounced emails, the open rate, the unsubscribe rate, and whether you are already blacklisted by specific recipients.

The higher the sender reputation score , the more likely you are to enjoy successful email delivery.

Obvious spam includes a strange sender name, unverified email address, and poor design. Make sure your business emails address these issues to achieve a better sender reputation.

Email content
When marketing emails, it can be tempting to try to grab attention with capitalized words like FREE, NOW, or even the seemingly innocuous CLICK HERE. However, these are examples of words that will affect the deliverability of your email. Spam filters use algorithms to scan emails for keywords, phrases, and patterns that indicate that an email is spam. The content of the email, including the subject line and body, must pass through the filter to make it to your inbox.