LinkedIn Algorithm Changes

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Learn how the LinkedIn algorithm is changing and how these changes should impact your strategy. Get new clients from LinkedIn.
B2B marketers are realizing that LinkedIn’s audience is incredibly valuable: with over 1 billion professionals scrolling through its career-focused channels, it’s a fantastic platform for B2B marketing efforts , and the numbers back it up.

However, marketers also recognize that gaining reach on job seekers data LinkedIn—especially organic reach—can be incredibly challenging for brands. If you’ve put significant effort into creating content for the platform only to see it languish with minimal reach and engagement, you’re not alone.


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The algorithm that LinkedIn uses to determine what content is shown to whom is in many ways a mystery. However, there are plenty of publicly available details and insights to help you shape your content strategy —including recent revelations from LinkedIn itself.