As websites evolve, redirects are a natural byproduct that direct visitors from one page to a newer or more relevant one. While they are common on most sites, if you don't manage them properly, you can unintentionally hurt your indexing.
There are several mistakes you can make when creating redirects, but one of the most common is a redirect chain. These problems occur when there is more than one redirect between the clicked link and the landing page. Google does not consider this a positive signal.
In more extreme cases, you can create a chinese thailand data redirect loop where one page redirects to another page, which redirects to another page, and so on, until it finally returns to the original page. In other words, you have created an infinite loop that leads nowhere.
Check your website's redirects using tools like Screaming Frog, Redirect-Checker.org, etc.
Fix broken links
Also, broken links can seriously affect the crawlability of your website. You should regularly check your website to make sure you don’t have broken links, as these are the ones that will hurt your SEO results.
There are several ways to find broken links on your website, including manually evaluating every link on your site (header, footer, navigation, in-text links, etc.), or you can use Google Search Console, Analytics, or Screaming Frog to find 404 errors.
Remove redirect chains and internal redirects
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