What is Consent Mode and why is it key for advertisers?

[bitheerani93]

Consent Mode is a technology implemented by platforms like Google and Microsoft to tailor data collection based on user preferences. In other words, if a user doesn't accept certain advertising cookies , the system adapts data collection without compromising privacy.

For advertisers, this means they can still phone number list measure conversions , but in an aggregated and anonymized manner when the user has not given explicit consent. This has a direct impact on:

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Conversion measurement : Total data loss is avoided for users who do not accept cookies.
Retargeting : Although information is limited, it is still possible to identify behavioral patterns.
Advertising attribution : Allows you to further analyze the impact of campaigns without compromising user privacy.