Data keyword wedding suit

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Seasonality of the keyword 'wedding suit' (Data from the Keyword Planner)

2. Prepare your offline campaign online as well
How do you entice your target group from an offline advertisement to a (commercial) online environment? Often these are the big discount campaigns or large branded campaigns that should increase brand awareness. However, it does not all have to be very expensive and large-scale. Make sure that your campaign is well prepared. For Only for Men this meant implementing SEO adjustments.

For example, adjustments were made to the page structure of the category c level executive list page 'wedding suits' and page content was optimized, based on the search intent of an online user. With this, Only for Men guaranteed that the almost eight million motorists, who saw the billboard in the four weeks that the billboards were along the highway, could find the relevant pages more easily at a later time via the search engines via search queries such as 'Only for Men wedding suit'.