Provide the most interesting storytelling possible

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The topics you need to avoid are topics related to SARA (ethnicity, religion, race, and inter-group). This type of topic can actually have a negative impact on your brand.

An example of a business account that successfully engages the emotional zalo database side of the audience and brings up the latest and relevant topics is Optika Lunett. Although the main product sold is glasses, Optika Lunett steals attention through humorous and relevant promotional content.


The content raised by Optika Lunett revolves around problems and issues for Jabodetabek workers, ranging from transportation to financial problems. So it is not surprising that Optika Lunett's content quickly went viral on the timeline.


One of the many factors that embrace the emotional side of the audience is compelling storytelling. By embracing the emotions of the audience, you can create a deeper connection.

Audiences are more likely to remember your brand and feel closer to the values ​​it promotes if they feel emotionally connected.