Ford Motor Company

[suchonak.a.ni.z]

With Matt Watson and carwow, Bugatti reached a much wider audience than its own marketing channels.


Unlike Bugatti, Ford decided that a short, snackable video would be best for the Mustang GTD (the brand's highest-powered road car).

And it worked!


Ford Motor Company, TikTok

The Mustang's powerful sound, along with stunning chinese overseas australia data animations, highlights its engine, aerodynamics, and construction materials.

This TikTok video garnered positive reactions from the public and racked up over 2.4 million views.



D. Value-Based Content
What is one of the most important aspects car buyers consider before making a purchase?

It's the "value" they can get from your product to improve their lifestyle.