linkedin b2b post cycling
Posted: Sat Apr 05, 2025 6:10 am
3. Alternate
If you work for a knowledge-intensive organization, there is always content available to share via LinkedIn. But you only really give your timeline – and therefore your organization – a face if you alternate substantive content with light-hearted contributions. These posts often do at least as well on LinkedIn. Think of a nomination for an award, a photo of someone preparing for a presentation, a photo of the drinks after an event, an initiative that your company sponsors, etc. The condition here is also: the subject must fit your organization.
No inspiration? Then take a look at the Issue Calendar , maybe there is a theme day next week where you can hang a relevant post. We experimented with the National Bike to Work Day (including a photo of colleagues on company bikes) and scored more likes than usual with previous posts.
Another mega tip in this context: put your contributions for LinkedIn on the weekly team telegram data agenda. For example, discuss every Monday what you are going to post on LinkedIn that week and keep track of it in a calendar. This way you can be sure that the contributions are varied, that they are spread over the days and that your followers never see an overkill of messages from your organization in their timeline. If you can also look back during that team meeting every now and then to see what worked and what didn't (make someone responsible for keeping track of the CTR per post), then you are working completely purposefully.
If you work for a knowledge-intensive organization, there is always content available to share via LinkedIn. But you only really give your timeline – and therefore your organization – a face if you alternate substantive content with light-hearted contributions. These posts often do at least as well on LinkedIn. Think of a nomination for an award, a photo of someone preparing for a presentation, a photo of the drinks after an event, an initiative that your company sponsors, etc. The condition here is also: the subject must fit your organization.
No inspiration? Then take a look at the Issue Calendar , maybe there is a theme day next week where you can hang a relevant post. We experimented with the National Bike to Work Day (including a photo of colleagues on company bikes) and scored more likes than usual with previous posts.
Another mega tip in this context: put your contributions for LinkedIn on the weekly team telegram data agenda. For example, discuss every Monday what you are going to post on LinkedIn that week and keep track of it in a calendar. This way you can be sure that the contributions are varied, that they are spread over the days and that your followers never see an overkill of messages from your organization in their timeline. If you can also look back during that team meeting every now and then to see what worked and what didn't (make someone responsible for keeping track of the CTR per post), then you are working completely purposefully.