A real example of a successful branding strategy on social media is Compass, a local shoe brand from Indonesia. Compass, which was originally founded in 1998, experienced various ups and downs and struggled to compete with other shoe brands.
Finally in 2017-2018, Compass rebranded with an exclusivity concept that strengthened their identity among young people. Compass always embeds a touching storyline in every content they upload on social media.
Not only that, almost every product launched has limited stock to increase linkedin database the value of the product in the eyes of consumers.
In addition, Compass also collaborated with world-class musician, Tame Impala. This collaboration created shoes whose designs were inspired by Tame Impala's hit songs and launched as a limited edition.
Is what makes Compass able to compete with competitors both from within and outside the country.
This value of exclusivity and uniqueness
-
sumaiyakhatun27
- Posts: 104
- Joined: Mon Dec 23, 2024 6:41 am
