Pinterest is for inspiration

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Instagram does not support links from a post, unless paid for. Facebook does, but does everything it can to keep users on Facebook. A Facebook post with a link in it scores low organically. So there too you will have to pay for a desired reach. Pinterest, on the other hand, was developed to click through to the place where the original image is. It is not without reason that Pinterest is probably the most interesting platform for webshops and blogs. Visitors search for a specific image completely voluntarily and then click through.

Social selling can be terribly annoying. Just checking what your friends are doing and in between there is b2b email list a kind of 'Tell Sell' of all kinds of fantastic products that you actually don't want at that moment. With Google, on the other hand, you specifically search for a product that you have already chosen for a long time. You know exactly what you want.

On Pinterest you look for inspiration. Need a new garden set? On Pinterest you will find different types. Choose a nice one and Pinterest will automatically show more results with similar types. Someone who is looking for an industrial wooden table for his new home, is looking for that because he has just moved and wants to be inspired. Perfect moment to present him with a video pin with 'the 10 tips for an industrial interior'. Of course a promoted pin by for example Pols Potten or IKEA. Exactly the type of content that the viewer is looking for, so an advertising campaign becomes more pull than push. Albert Heijn already experienced this with their Allerhande campaign. The costs to reach people were 50 percent lower on Pinterest than on (other) social media.

Pinterest Lens
The Pinterest Lens works very well from the smartphone app. Are you visiting someone and do you see beautiful coffee cups? Take a photo from the app and Pinterest shows all similar cups. Now you only have to click through to the webshop and you will probably have the coffee cups at home the next day.