Product Videos: Launch Ads
Posted: Sat Apr 05, 2025 4:08 am
Hyundai Spain, YouTube
It showed people using voice search to find Hyundai stores, but ending up in the wrong places. The brand's slight interpretation of its mispronounced name yielded positive results and tripled brand awareness.
In the automotive industry, a product video becomes an online event with several thousand viewers as soon as it goes live, especially for the launch of new or updated models. It's a first look at your product. Naturally, you can't stop hyping it up.
How Brands Use Product Launch Videos
Kia
Kia used the Super Bowl to create an emotional connection Advertising Database with its latest launch: the EV9. The video included characters from all generations to appeal to all age groups.
Kia America, YouTube
The comments on the YouTube video are proof that the ad reached people on a personal level. It not only raised awareness of the car, but also the brand.
Mercedes-Benz
Mercedes-Benz relied heavily on its sporty DNA for the launch of the AMG GT63 PRO. The brand used short videos to achieve a more meaningful impact, while the captions across all platforms align with the tone of the video: bold and sharp.
It showed people using voice search to find Hyundai stores, but ending up in the wrong places. The brand's slight interpretation of its mispronounced name yielded positive results and tripled brand awareness.
In the automotive industry, a product video becomes an online event with several thousand viewers as soon as it goes live, especially for the launch of new or updated models. It's a first look at your product. Naturally, you can't stop hyping it up.
How Brands Use Product Launch Videos
Kia
Kia used the Super Bowl to create an emotional connection Advertising Database with its latest launch: the EV9. The video included characters from all generations to appeal to all age groups.
Kia America, YouTube
The comments on the YouTube video are proof that the ad reached people on a personal level. It not only raised awareness of the car, but also the brand.
Mercedes-Benz
Mercedes-Benz relied heavily on its sporty DNA for the launch of the AMG GT63 PRO. The brand used short videos to achieve a more meaningful impact, while the captions across all platforms align with the tone of the video: bold and sharp.