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Email Open Rate 2024 - 42x A huge percentage of the world's population uses email According to Statista, over 4.3 billion people use email worldwide. This represents a significant potential audience for your online store. 4.3 billion email users worldwide by 2024 Most email users check their email every day In fact, it is reported that 99% of email users check their email daily! Most people check their emails daily. Email enjoys high engagement rates With average click-through rates in e-commerce often exceeding 2-3% and some going well beyond, email has massive engagement rates.

Email marketing for e-commerce is affordable compared to other channels You can start with very affordable email marketing tools when your email list is small and your costs will generally only increase as our email subscribers grow. Conversion rates for e-commerce email marketing campaigns are very high compared to many other marketing channels. Clicks from whatsapp data email marketing campaigns typically come with a lot of context and intent. This means that conversion rates from email marketing campaigns are typically quite high. Email is a great way for your customer to refer friends The best marketing is word of mouth and email automations that allow you to forward your emails to increase awareness and attract additional subscribers.

The Importance of Knowing What Each of Your Email Subscribers Is Worth If you're an e-commerce business with an online store, you have many goals. You want to build a community. You want to increase your brand awareness. You want to grow your social media following. But your main goal is to generate sales and, more importantly, generate profitable sales. I've said before that email marketing for ecommerce can be your most profitable marketing channel. But for this channel to be successful, you need to do what so many other ecommerce companies fail to do: you need to determine the value of each of your email subscribers.