The Importance of Leads in Performance Data Driven Marketing
Posted: Thu Mar 27, 2025 6:36 am
Performance driven marketing: don't be guided only by costs
While this strategy allows companies to scale back advertising investments, maximizing results, we must be careful not to fall into the opposite extreme.
Excessively containing costs will not always be the right solution.
Performance driven marketing works when we are able to find the right balance between the amount spent and the quality of the result obtained .
This is especially true for CPL campaigns, for example. Obtaining many leads at an excessively low price could clutter the database with users who are not actually interested in our product or service, but who were perhaps engaged by a particular ad, caring, content that we offered. So it is always necessary to also evaluate the actual conversion rate (CRO): once a certain contact has been acquired, how does it relate to my brand? Is it an active or dormant user?
There are important differences among the objectives we have investigated. Traffic and impression-related strategies do not allow the brand to activate subsequent pragmatic actions because they do not acquire information that allows the user to be contacted again. On the other hand, customer journeys aimed at purchasing are not always british student data efficient because they try to guide a “cold” audience towards a purchasing funnel.
In this context, building an engaging customer journey that stimulates lead generation, perhaps with a game, a survey or the possibility of enjoying dedicated content, is a tool to activate a first contact in a soft way, partially lowering the barrier between the brand and the user and laying the foundations for building a medium and long-term strategy. Performance driven marketing, in fact, is an excellent strategy in the short term, but it is important to support it with long-term activities that allow for in-depth knowledge of the target in order to start lead nurturing actions and, subsequently, support sales processes.
Performance contest can be the key to your performance driven marketing
Through a synergic work with E-Leads , we can help you in generating performance leads.
Over the years we have told you all the secrets of contest marketing and how it can help a company reach qualified contacts, especially if the prizes up for grabs are consistent with the brand proposition.
Online contests are an entry channel for database building, especially if supported by performance lead generation strategies. A new model that combines the needs of engagement and lead generation are performance contests. A type of online contest is defined that is designed with the objective of CPL and supported by a team capable of monitoring the progress of the leads generated in real time. The difference with the traditional contest model is that you do not pay for the contest software, but only for the leads actually generated.
While this strategy allows companies to scale back advertising investments, maximizing results, we must be careful not to fall into the opposite extreme.
Excessively containing costs will not always be the right solution.
Performance driven marketing works when we are able to find the right balance between the amount spent and the quality of the result obtained .
This is especially true for CPL campaigns, for example. Obtaining many leads at an excessively low price could clutter the database with users who are not actually interested in our product or service, but who were perhaps engaged by a particular ad, caring, content that we offered. So it is always necessary to also evaluate the actual conversion rate (CRO): once a certain contact has been acquired, how does it relate to my brand? Is it an active or dormant user?
There are important differences among the objectives we have investigated. Traffic and impression-related strategies do not allow the brand to activate subsequent pragmatic actions because they do not acquire information that allows the user to be contacted again. On the other hand, customer journeys aimed at purchasing are not always british student data efficient because they try to guide a “cold” audience towards a purchasing funnel.
In this context, building an engaging customer journey that stimulates lead generation, perhaps with a game, a survey or the possibility of enjoying dedicated content, is a tool to activate a first contact in a soft way, partially lowering the barrier between the brand and the user and laying the foundations for building a medium and long-term strategy. Performance driven marketing, in fact, is an excellent strategy in the short term, but it is important to support it with long-term activities that allow for in-depth knowledge of the target in order to start lead nurturing actions and, subsequently, support sales processes.
Performance contest can be the key to your performance driven marketing
Through a synergic work with E-Leads , we can help you in generating performance leads.
Over the years we have told you all the secrets of contest marketing and how it can help a company reach qualified contacts, especially if the prizes up for grabs are consistent with the brand proposition.
Online contests are an entry channel for database building, especially if supported by performance lead generation strategies. A new model that combines the needs of engagement and lead generation are performance contests. A type of online contest is defined that is designed with the objective of CPL and supported by a team capable of monitoring the progress of the leads generated in real time. The difference with the traditional contest model is that you do not pay for the contest software, but only for the leads actually generated.