CEO and Project Manager
August 6, 2016
If your hotel is looking to increase guest engagement and improve your social media strategy, the best way to do so is to look to other hotels as examples.
The hotels below – both independent properties and groups – have implemented a social media strategy that works, and can give you the inspiration you need to revamp your social media presence.
Let's take a look at three germany email address examples of hotels doing social media well:
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1 1. The MGM Grand – Las Vegas, USA
2 2. Sol Wave House – Mallorca, Spain
3 3. Marriott Hotels – multiple locations worldwide
1. The MGM Grand – Las Vegas, USA
What are they really good at?
Focusing on photos and videos.
How are they dominating social media?
The MGM Grand in Las Vegas brings Sin City to life on its social media pages. Whether the hotel is posting a video of a live pool party, or photos of an event that has taken place at the hotel, followers are always on the lookout for what's going on.
This creates interest and excitement for guests who are just beginning to research their next trip to Las Vegas, and provides useful information for those who are staying at the hotel. Additionally, the hotel has an interactive concierge app linked to its social media pages, allowing guests to get the information they need whenever and wherever they are.
2. Sol Wave House – Mallorca, Spain
What are they really good at?
Tweeting whenever possible.
How are they dominating social media?
Guests at Sol Wave House Mallorca can use Twitter to do just about anything. They can check in using the app designed on the hotel's Twitter page, or they can order a room service using a hashtag created for that purpose. The hotel is so dedicated to its Twitter presence, they even created a social media theme throughout their property. Whether you're in your room or relaxing by the pool, decorative elements will remind you that a quick tweet will get you whatever you need at this hotel.
