Holistic Marketing Concepts and Benefits and Examples
Posted: Tue Dec 03, 2024 4:12 am
Holistic marketing is one form of marketing activity that can be implemented by a company or brand. This marketing concept may not be known by many people, although it has broad benefits for business development. With proper management and implementation, holistic marketing can provide positive results for the company.
This discussion will review further what holistic marketing is, its benefits, components, and how to implement it. Check out the full details below, okay!
Understanding the Concept of Holistic Marketing
When talking about marketing, what comes to mind? Usually people will remember how to promote products or services they have. Marketing activities are identical to promotions, but in fact the practice can be broader than that.
Like holistic marketing, which is more comprehensive in its application to various aspects of the company. Marketing is not just about product or service promotion, advertising, and branding. But it also includes customer service, sales, and distribution. This is the basis for implementing the holistic marketing concept.
Marketing has evolved since the industrial revolution. With the advent of the internet and new technologies, marketing has become more holistic. A holistic marketing approach requires a company to consider all aspects of its marketing campaign to maximize its effectiveness.
Holistic marketing is a marketing strategy that uses all aspects of the marketing mix. The marketing mix in question includes advertising, sales promotion, and public relations. This concept has been around since the 1950s and is still widely used today.
The term “holistic” means comprehensive or taking into account all parts. In this sense, holistic marketing implies that everything in a company’s marketing mix must work together to create a cohesive message and brand.
Holistic Marketing Components
You can understand holistic marketing better by knowing what components are in it. In general, holistic marketing has four basic components, namely as follows.
Relationship Marketing
The term relationship marketing has actually email list been around for a long time in the marketing world, but its practice is still not very familiar. In fact, relationship marketing can be a powerful strategy for building and developing a business, especially for the long term.
As the name suggests, relationship marketing is a marketing process that aims to build relationships with all entities related to the business. This means that you not only need to build good relationships with customers, but also all related parties. Such as consumers, employees, marketing partners, shareholders, and others.
Internal Marketing
The next component is internal marketing, which is the internal marketing process or within the organization. Maybe you are confused, why do we have to do marketing within the company or brand itself? What should be sold in internal marketing?
Unlike marketing to target markets, internal marketing “sells” the vision, mission, goals, and values of the organization. In other words, you promote these things to employees or other members of the company. This will make employees more familiar with the company and build a sense of ownership and attachment to the brand.
With a solid team, your company or brand will also develop better. Employee performance can improve well, which will later affect the company or brand as a whole. Employees also become more loyal so that the possibility of them moving to another place is less.
Social Responsibility Marketing
You may have seen a company create a social program such as a scholarship. The program may not be the core business of the company, but it acts as social responsibility marketing. This program, also known as CSR, is indeed widely implemented by various companies and brands.
As the name implies, the concept of social responsibility marketing considers social and environmental aspects into its marketing process. This shows that the company does not only care about product sales, but also pays attention to the surrounding aspects. Especially the environment and the community around the company, which usually often gets the CSR program.
Integrated Marketing
The last component is integrated marketing, or also known as integrated marketing. This marketing concept combines various elements in the company in its process. The implementation of integrated marketing is also comprehensive and aims to satisfy the company's stakeholders.
Stakeholders mean not only consumers or customers, but also employees, management, shareholders, and other related parties. Integrated marketing also utilizes existing technology, such as the use of chatbots and optimizing mobile-friendly aspects.
Benefits of Holistic Marketing
Marketing is no longer a one-way street. It is a two-way street where both the business and the customer are equally important. Marketing as a whole is more than just advertising. It includes various other aspects such as branding, public relations, social media marketing, and so on.
This discussion will review further what holistic marketing is, its benefits, components, and how to implement it. Check out the full details below, okay!
Understanding the Concept of Holistic Marketing
When talking about marketing, what comes to mind? Usually people will remember how to promote products or services they have. Marketing activities are identical to promotions, but in fact the practice can be broader than that.
Like holistic marketing, which is more comprehensive in its application to various aspects of the company. Marketing is not just about product or service promotion, advertising, and branding. But it also includes customer service, sales, and distribution. This is the basis for implementing the holistic marketing concept.
Marketing has evolved since the industrial revolution. With the advent of the internet and new technologies, marketing has become more holistic. A holistic marketing approach requires a company to consider all aspects of its marketing campaign to maximize its effectiveness.
Holistic marketing is a marketing strategy that uses all aspects of the marketing mix. The marketing mix in question includes advertising, sales promotion, and public relations. This concept has been around since the 1950s and is still widely used today.
The term “holistic” means comprehensive or taking into account all parts. In this sense, holistic marketing implies that everything in a company’s marketing mix must work together to create a cohesive message and brand.
Holistic Marketing Components
You can understand holistic marketing better by knowing what components are in it. In general, holistic marketing has four basic components, namely as follows.
Relationship Marketing
The term relationship marketing has actually email list been around for a long time in the marketing world, but its practice is still not very familiar. In fact, relationship marketing can be a powerful strategy for building and developing a business, especially for the long term.
As the name suggests, relationship marketing is a marketing process that aims to build relationships with all entities related to the business. This means that you not only need to build good relationships with customers, but also all related parties. Such as consumers, employees, marketing partners, shareholders, and others.
Internal Marketing
The next component is internal marketing, which is the internal marketing process or within the organization. Maybe you are confused, why do we have to do marketing within the company or brand itself? What should be sold in internal marketing?
Unlike marketing to target markets, internal marketing “sells” the vision, mission, goals, and values of the organization. In other words, you promote these things to employees or other members of the company. This will make employees more familiar with the company and build a sense of ownership and attachment to the brand.
With a solid team, your company or brand will also develop better. Employee performance can improve well, which will later affect the company or brand as a whole. Employees also become more loyal so that the possibility of them moving to another place is less.
Social Responsibility Marketing
You may have seen a company create a social program such as a scholarship. The program may not be the core business of the company, but it acts as social responsibility marketing. This program, also known as CSR, is indeed widely implemented by various companies and brands.
As the name implies, the concept of social responsibility marketing considers social and environmental aspects into its marketing process. This shows that the company does not only care about product sales, but also pays attention to the surrounding aspects. Especially the environment and the community around the company, which usually often gets the CSR program.
Integrated Marketing
The last component is integrated marketing, or also known as integrated marketing. This marketing concept combines various elements in the company in its process. The implementation of integrated marketing is also comprehensive and aims to satisfy the company's stakeholders.
Stakeholders mean not only consumers or customers, but also employees, management, shareholders, and other related parties. Integrated marketing also utilizes existing technology, such as the use of chatbots and optimizing mobile-friendly aspects.
Benefits of Holistic Marketing
Marketing is no longer a one-way street. It is a two-way street where both the business and the customer are equally important. Marketing as a whole is more than just advertising. It includes various other aspects such as branding, public relations, social media marketing, and so on.