How can the pillars of neuromarketing boost your performance media?

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Did you know that the brain, in order to guarantee our vital functions, consumes, on average, about 20% of our oxygen and 15 to 20% of glucose ? It is no wonder that it is trained to save energy. So, since our brain is programmed to not pay attention to everything it sees, how can we break this pattern when it comes to generating measurable results in performance media ?

Investing in neuromarketing is an excellent option! Especially if we are talking about archetypes and mental triggers .

What are archetypes and how do they help in performance media?
Archetypes are nothing more than concepts , stereotypes or representations of ideal models. For example, when we imagine a snake, concepts such as danger, poison, power or intimidation will most likely come to mind. The same happens with a lion; the association of the animal with strength, leadership or being the king of the forest is practically instantaneous for everyone. Archetypes, therefore, are the meanings we attribute to something .

Now, when we talk about your business, what do people think? A product or chinese america data service that does not have a well-defined archetype has extreme difficulty in influencing the behavior of its audience.

In sales, it is essential to work on impulse and emotions to lead the customer to a desired action . We are driven by stimuli . Therefore, working on strategies that activate the unconscious through triggers is one of the most assertive ways for performance media to be positive. However, when a brand has a personality that goes against the vision of its target audience, measuring results can become even more deadly. This is because, depending on the way we are exposed to a brand, hormones are released that generate feelings that cannot be controlled, such as the impulse caused by the scarcity , authority or urgency of a product or service.

About the concept
Archetypes began to be better explored and gained a new concept with Carl Jung . According to the psychiatrist and psychologist, there is information in our unconscious that is common to everyone , regardless of religion, age, gender or belief. In other words, concepts that are universal and already rooted in our minds.