How to Create a Contact Page for Your Online Store
Posted: Wed Dec 04, 2024 8:44 am
It may seem like just another standard link in the navigation menu, but an online store’s Contact page is often one of the most under-optimized places on the entire site. While you’ve probably put a lot of thought into making sure your homepage or landing page represents your brand and personality, other web pages tend to get a lot less love. That’s a mistake . By making your Contact page more personal and engaging, you’ll give customers who need to get in touch with you a better experience.
Contents hide
1 Why do you need a Contacts page?
2 What should be included on the Contact page?
2.1 All necessary contact information
2.2 Relevant Call to Action
2.3 Frequently Asked Questions
2.4 Links to the Help Center and Related Guides
2.5 Customer Reviews
3 9 Examples of Contact Us Pages That pakistan b2b leads
Combine Form and Function
3.1 KeySmart
3.2 ban.do
3.3 Kettle & Fire
3.4 Tommy John
3.5 Skims
3.6 Holland Cooper
3.7 Allbirds
3.8 Blender Bottle
3.9 Magnolia Market
4 5 Tips for Creating an Effective Contact Page
4.1 Make your contact page easy to find
4.2 Create a Contact Page That's Inviting
4.3 Select the goals of your Contact page
5 How to Add a Contact Page in Shopify
5.1 Select form fields
5.2 Direct contact requests to the right team
5.3 Customize your Contact Information form
6 Feedback is how you learn and improve
6.1 Related publications:
Why do you need a Contacts page?
Trust is the most important currency for eCommerce stores . New visitors are more likely to make a purchase if they trust your brand, and existing customers are more likely to recommend you and make repeat purchases if they trust you. Being approachable and easy to communicate with is an easy way to build trust with your site visitors. It’s easier to trust a new person who seems friendly from the start. Brands are no different. When customers are reminded that your eCommerce store is run by a real person (or team of people), they’re much more likely to trust you than a faceless logo. Contact Us forms also help reassure customers that someone is listening to complaints and feedback. Making it easy for customers to contact you if something goes wrong can save a sale (and a customer) who had a bad experience due to a missing shipment or damaged item. Mistakes happen, and customers want to know you’ll be there for them when they do. Finally, being available to answer questions can turn curious site visitors into buyers. When a customer puts off a purchase, it’s often because they have questions or need to make a decision on one last important detail. Unfortunately, this sometimes means they decide to leave empty-handed. If you’re easy to contact, customers will be able to get the answers they need quickly.
What should be included on the Contact Page?
All necessary contact information
If your customers have other ways to contact you besides email , it’s important to include them on the page. For example, if you have a phone number , physical location , or Twitter account , include them here. Other information you can convey to customers on the Contact page includes:
A map showing your physical location
Email addresses for bulk orders
Opening hours and expected response time
Relevant call to action
Inevitably, someone will land on your Contact page and not fill out the form to contact you. This is a great opportunity to encourage them to do something else, like sign up for your newsletter, check out your products for sale , or follow you on social media. The bottom of your Contact page is the perfect place for a compelling CTA ( call to action ).
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Frequently asked questions
You'll find that many customers ask similar questions. They may want to know how long shipping takes, what the shipping cost is, or if they need any additional items in addition to their initial purchase. Adding an FAQ section to your Contact Us page will help customers self-serve and get answers to their questions without having to wait for your staff to respond.
Links to the help center and related guides
If the FAQ isn't enough, buyers may be looking for guides that can answer their questions. Provide a link to your help center or support videos , or direct buyers to specific blog posts that answer their questions.
Customer Reviews
When a customer visits your Contact page, they are either trying to resolve a problem or are in the sales phase and need clarification. Adding positive customer reviews to your Contact page will add a dose of social proof and reassure customers that they made the right decision in purchasing from you.
9 Examples of Contact Us Pages That Combine Form and Function
Combining all of these features into a beautiful, branded contact page may seem like a daunting task. But it’s easier than you think. Using contact pages already included in Shopify themes (or even a little outside the box), the stores below have turned a simple Contact Us form into a valuable resource for their customers. The best thing about these pages is that they’re unique to each brand
Contents hide
1 Why do you need a Contacts page?
2 What should be included on the Contact page?
2.1 All necessary contact information
2.2 Relevant Call to Action
2.3 Frequently Asked Questions
2.4 Links to the Help Center and Related Guides
2.5 Customer Reviews
3 9 Examples of Contact Us Pages That pakistan b2b leads
Combine Form and Function
3.1 KeySmart
3.2 ban.do
3.3 Kettle & Fire
3.4 Tommy John
3.5 Skims
3.6 Holland Cooper
3.7 Allbirds
3.8 Blender Bottle
3.9 Magnolia Market
4 5 Tips for Creating an Effective Contact Page
4.1 Make your contact page easy to find
4.2 Create a Contact Page That's Inviting
4.3 Select the goals of your Contact page
5 How to Add a Contact Page in Shopify
5.1 Select form fields
5.2 Direct contact requests to the right team
5.3 Customize your Contact Information form
6 Feedback is how you learn and improve
6.1 Related publications:
Why do you need a Contacts page?
Trust is the most important currency for eCommerce stores . New visitors are more likely to make a purchase if they trust your brand, and existing customers are more likely to recommend you and make repeat purchases if they trust you. Being approachable and easy to communicate with is an easy way to build trust with your site visitors. It’s easier to trust a new person who seems friendly from the start. Brands are no different. When customers are reminded that your eCommerce store is run by a real person (or team of people), they’re much more likely to trust you than a faceless logo. Contact Us forms also help reassure customers that someone is listening to complaints and feedback. Making it easy for customers to contact you if something goes wrong can save a sale (and a customer) who had a bad experience due to a missing shipment or damaged item. Mistakes happen, and customers want to know you’ll be there for them when they do. Finally, being available to answer questions can turn curious site visitors into buyers. When a customer puts off a purchase, it’s often because they have questions or need to make a decision on one last important detail. Unfortunately, this sometimes means they decide to leave empty-handed. If you’re easy to contact, customers will be able to get the answers they need quickly.
What should be included on the Contact Page?
All necessary contact information
If your customers have other ways to contact you besides email , it’s important to include them on the page. For example, if you have a phone number , physical location , or Twitter account , include them here. Other information you can convey to customers on the Contact page includes:
A map showing your physical location
Email addresses for bulk orders
Opening hours and expected response time
Relevant call to action
Inevitably, someone will land on your Contact page and not fill out the form to contact you. This is a great opportunity to encourage them to do something else, like sign up for your newsletter, check out your products for sale , or follow you on social media. The bottom of your Contact page is the perfect place for a compelling CTA ( call to action ).
]
Frequently asked questions
You'll find that many customers ask similar questions. They may want to know how long shipping takes, what the shipping cost is, or if they need any additional items in addition to their initial purchase. Adding an FAQ section to your Contact Us page will help customers self-serve and get answers to their questions without having to wait for your staff to respond.
Links to the help center and related guides
If the FAQ isn't enough, buyers may be looking for guides that can answer their questions. Provide a link to your help center or support videos , or direct buyers to specific blog posts that answer their questions.
Customer Reviews
When a customer visits your Contact page, they are either trying to resolve a problem or are in the sales phase and need clarification. Adding positive customer reviews to your Contact page will add a dose of social proof and reassure customers that they made the right decision in purchasing from you.
9 Examples of Contact Us Pages That Combine Form and Function
Combining all of these features into a beautiful, branded contact page may seem like a daunting task. But it’s easier than you think. Using contact pages already included in Shopify themes (or even a little outside the box), the stores below have turned a simple Contact Us form into a valuable resource for their customers. The best thing about these pages is that they’re unique to each brand