It is best to leave this analysis to those who have been entrusted with the task of these 10 key SEO factors. Every month, the SEO employee or independent agency you hire should keep you informed about the development of their work. You should also talk to them about how you are improving and increasing your visits and conversions on your website.
What are the different levels of SEO?
Nowadays, the way your page is optimized is the most important criterion for SEO. Here are the factors that can affect your visibility in search engines:
1. Content quality:
Good quality content is now essential for your SEO.
Indeed, if your articles are appreciated by Internet users, sales directors email database this means to Google that your content is worthy of interest.
It will therefore be considered as a guarantee of authority and trust.
2. Keyword in the title:
The title is one of the most important relevance signals for a search engine. It is intended to give the most accurate description of the content of the pages.
Search engines use it to display the title of your page in search results. This is why it is extremely important to integrate (ideally at the beginning) in this tag the keywords you want to rank your page for.
3. The H1 tag:
The H1 tag is another relevance factor, which serves as a description of the content of the pages. Despite an ongoing discussion about its importance, it is always a good idea to include your keywords in an H1 tag on a page, provided this tag is unique.
4. The meta description:
The importance of the meta description tag is often discussed in SEO circles.
However, it is still relevant to get more clicks from users on search results pages.
5. The recurrence of the keyword in the content:
Keyword density is an important factor to effectively rank your page in Google search engines. However, be careful not to over-optimize. You should find the right balance of keyword density in your content by also varying it when using synonyms.
6. The lexical field of the content:
The lexical field represents today a key part of the positioning criteria. In fact, it is important that your content is more semantically related to the main keyword.
7. Content Length:
Internet users always want to know more and won’t be satisfied with basic information. It makes sense that the more extensive your content is, the more likely you are to cover all aspects of a topic.
It’s clear that Google takes these criteria into account and favors the most comprehensive pages.
8. Unique Content:
Don’t have a duplicate content copy of all or part of other content, either within your site or from other external content sources.
Many websites are penalized by search engines due to the large number of duplicate pages.
ake sure you have unique and original content for each of your pages.
The Canonical Tag:
Sometimes, having two URLs with similar content is unavoidable. One of the ways to prevent this from becoming a duplicate content issue is to use a canonical tag on your site.
This tag does one simple thing: it tells Google that one URL is equivalent to another and that among all these pages whose content is very similar. We must keep in mind that in the search results only this canonical URL will appear.
Image Optimization:
It is not only the text that should be optimized on a page, but also the other details.
Images, for example, can send relevance signals to search engines through their tag, title and alternative description. It is also a good way to rank in Google Image.
Content freshness:
Google’s algorithm prefers regularly updated content. This doesn’t mean you have to edit your pages all the time, but doing a little update every now and then isn’t bad.
Outbound links:
Outbound links to external content with high authority send reliable signals to search engines. Remember to make your links so that your visitors
Also, a study showed that outbound links had an impact on search engine ranking services.
However, having too many outbound links can drastically decrease your page’s PageRank.
13. Internal links:
Thanks to internal links, you can interconnect pages on your site to create synergies.
Internal links play an important role in SEO as they allow the popularity of the home page to be transferred to deeper pages, but they also increase the PageRank of strategic pages through “content linking.”
14. Keyword in the URL:
Domain names containing exactly the keywords, called "Exact Match Domain", were very popular at the beginning of the Internet era. Why? Because they were favored by search engines in their results.
Fortunately, this is no longer the case today.
However, Google does take into account the presence of the selected keyword in the URL, but this criterion has very little impact on SEO ranking. Still, it can give a slight boost in case of strong competition.
A strategy where a greater presence of users is required
-
- Posts: 45
- Joined: Mon Dec 02, 2024 10:26 am