What is WhatsApp Business API? – The Complete Guide (2024)
WhatsApp’s Business Platform is one of the most powerful channels for businesses to connect with customers.
Whether you need to notify customers about order chinese singapore phone number list confirmations, delivery, and tracking status or answer inquiries and resolve issues promptly, the WhatsApp Business Platform is an affordable way to reach your audience.
In this guide, we’ll cover the WhatsApp Business Platform's many powerful features, benefits, total cost, and best practices for successfully using it. We’ll also provide details on how to find a WhatsApp business solution partner to make it easy to optimize your use of this channel.
What is the WhatsApp Business Platform?
WhatsApp Business Platform is a suite of communication tools designed for businesses to connect and engage with their customers on their preferred texting app. With over 2 billion active users worldwide, WhatsApp is the most popular mobile messenger app globally, making it a crucial platform for businesses to reach a vast audience.
You can integrate WhatsApp into your existing tech setup using a WhatsApp Business API solution like Plivo.
There are two primary ways to use WhatsApp Business Platform: customer-initiated conversations or outreach after opt-in consent. In addition, WhatsApp supports text, media-based, and interactive messaging. Businesses can send images and video content or engage customers through rapid responses to their needs with the right call to action.
