Strategies
If your content doesn't have strong arguments, you probably need to take an approach that more fully addresses potential customers' questions and objections.
As always, the key is to deliver real, valuable content that also demonstrates a benefit of your offer with a link, of course, to a well-crafted landing page.
3. Aware of the solution
This type of customer may have a need to subscribe to your blog, but doesn't yet know that you offer a solution to their problem.
This is where Content Marketing will shine. This is the perfect person to offer you an e-book, free report, email-delivered tutorial, webinar, or other high-value content.
Strategies
Make sure you're appealing to this type of customer, usually through an opt-in email list, so you can let them know about everything you have to offer.
[Tweet “For users in the ‘Solution Aware’ phase, offer a high proportion of content to keep them interested and build a relationship.”]
4.
This person knows they have a problem, but they don't know your brand.
They haven't yet been convinced to subscribe to your blog and start a relationship with you. And they may have arrived through a search engine or through a social media channel.
The point, in short, is that they don't know or trust you yet.
Strong content with standalone value is critical for everyone in your austria business email list audience, but it's these people who most need to see value up front to get on board as a subscriber.
5. Completely ignorant
This is your typical cold social media traffic, the kind that might come from Twitter or LinkedIn.
They aren't necessarily looking for something about you or your offer, they're just responding to content you've posted. For this reason, don't encourage clickbait with off-topic content.
Sure, you might get some shares, and that's good. But it's much better to reach your target audience, not just who shows up.
Strategies
When you're creating content that's specifically designed to attract attention, make it related to your ultimate goals.
