Therefore, to have good traffic performance on your website, it is chinese overseas america database necessary to promote it through sponsored links or invest in SEO techniques .
Learning how to improve your organic positioning on Google is essential to increasing the volume of visits and business for your company.
There is no point in investing time and money in creating a website and leaving it hidden on the last pages of the search engine. Right?
Worse than that, seeing your competitor in the first results of Google and watching your website turn into a big white elephant, without generating any business for you. Very frustrating!
Therefore, I will explain here some of the points that Google validates in its algorithm to present organic results .
Why is it important to improve your positioning on Google?
What is SEO?
What is content marketing?
How to improve organic positioning?
Choose the right keywords
Content size
Image optimization
URL Optimization
Metadata optimization
Loading time
Usability
Link building
These are basic processes that every SEO consultant follows to improve the organic positioning on Google of each client's websites.
By adopting such practices, your free traffic will surely increase .
Why is it important to improve your positioning on Google?
Imagine the following scenario: you invest money to rent and set up a store on an important avenue in your city, hire the best employees and receive qualified visits 24 hours a day .
Does this seem far from reality to you?
Well, in the case of the digital universe, this is totally possible .
There are two ways to generate online traffic:
Advertisements;
Organic search.
In the first case, only with constant investment in advertising campaigns , be it on Google , Facebook , Instagram , Twitter , LinkedIn or any other online platform. In other words, when the available balance runs out, the traffic ends .
Therefore, it is the same as having your store closed for a good part of the day.
Organic traffic works as a 24-hour promoter of your products or services.
You invest time and money at the beginning, but the results tend to be constant and increasing in the medium and long term.
Many companies start by investing 80% in paid campaigns and 20% in content marketing and link building to generate organic traffic.
Then, with good planning, the numbers change over the months and the investment is greater to improve organic positioning on Google, as this is one of the most effective and cheapest media .
How to improve your organic positioning on Google? Invest in SEO
How to improve your organic positioning on Google? Invest in SEO
What is SEO?
This is the acronym that identifies the work of Search Engine Optimization , a series of techniques that aim to help Google understand that your website is the best result it can present to a given user.
The work of an agency specialized in SEO is divided directly into two areas:
On page;
Off page.
On-page SEO works on fronts such as the page's textual and image content , content loading speed , user experience (UX), internal linking , metadata and categorization , for example.
Off-page SEO work is an action that is not fully controlled by you.
It is a strategy for generating backlinks (links on external pages) to improve your online reputation and convey the relevance of your content compared to others.
An agency specialized in link building must develop a strategy to generate diverse and contextualized backlinks within its area of activity.
This is one of the most laborious phases of SEO and my recommendation is that you hire a specialist to help you with this task.
What is content marketing?
The user goes to Google, whether via desktop or mobile, in search of relevant information for their day .
To improve your website's organic positioning and get more hits, a good tactic is to invest in inbound marketing .
This is a solution that aims to choose research carried out by your business's target audience and create incredible and useful content to generate attraction and spark interest in your services or products, all created according to the moment the reader is at in the consumption journey.
Content marketing is one of the newest strategies in the SEO universe and generates constant and efficient results when done well.
You can have an in-house team focused on producing new materials or hire a content marketing agency to amplify organic efforts and results .
The decision to outsource this task in whole or in part is a choice you must make at various stages of your business.
Here is an article where I explain some of the advantages of outsourcing content production.
If you choose to do this task internally, take note of the steps below to succeed in your goal and increase your organic traffic.
How to improve your positioning on Google?
Check out eight things below that help improve your website's search engine ranking.
Choose the right keywords
Some studies indicate that each business has between four and five personas and that these represent more than 90% of each company's revenue.
It is important that every six months or a year you redo the persona study and create a list of keywords that belong to their universe and create content to position your website in these organic searches .
After publishing, monitor the evolution of the article on the search results page ( SERP ). Some searches are very competitive and will require more optimization after Google ranks your text .
Content size
Minimum of 300, 500 or 1,000 words? This question does not have a simple answer. Some tools indicate that the minimum text should be 300 words, but this depends more on the intent of the search and the competitors .
For example, anyone searching for currency quotes wants to know the current value and exchange rate fluctuations, which is information that can be answered in a few words, and will have large websites at the top with just a few words.
However, if your goal is to explain how to save money when buying dollars , the ideal here is to evaluate the first ten organic results and produce larger and more complete content than them so that Google understands that your site is the best for the user .
Therefore, what will determine the size of your text is the competition for each chosen keyword.
As a strategic decision, for the clients we serve in content marketing here at SEO Corporate , we always produce texts with at least a thousand words.
Image optimization
Google's robot is very intelligent and can evaluate several factors to present the best organic results. However, it still cannot read an image in its raw form.
Additionally, a good volume of organic searches happen on Google image , which makes this environment very valuable for SEO work.
The guidelines for improving organic positioning in Google images are:
Have light files;
Save between 80 and 90 DPIs;
Export to internet;
Save the file with the text keyword;
Do not use underscores in the caption, title or name;
Place short, optimized alt text on each image.
