Size of the agreement
The main differentiator seen between B2B marketing and the B2C business model is the size of the deal reached.
Outbound Marketing requires multiple resources, such as segmented email flows, hiring sales development managers, a sales team, and everything that this entails.
So for this to have value, the average size of the deals that end up closing must be large enough for an optimal and expected ROI.
A good example to understand this better comes from the B2C model: when you decide to buy a car without receiving personal contact from a dealership agent, this can make or break a deal; therefore, the higher the potential revenue, the stronger the balance will tip towards Outbound.
Product type
Products are differentiated by several factors: price, i.e. deal size, level of involvement, and complexity in the purchasing process. So, a single ad you see on Instagram could make you interested in purchasing a dating app.
However, when it comes to an enterprise solution for employee collaboration, it will take a lot more than that to achieve this.
Outbound is therefore crucial when it comes to products that require customization, such as infrastructure or employee education.
But it is also important to encourage the lead to go through the process of purchasing a product, in order to increase participation.
Funnel stages
To achieve a true balance between Inbound and Outbound methodologies in a marketing mix, you need to understand what stage of the funnel a prospect is in.
While Inbound Marketing is working to feed content to leads that are going through the funnel, Outbound is there to give the final blow to the right lead at the ideal time.
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Outbound tactics to boost your business
Understanding how to combine both methodologies, here are the most australia business email list effective Outbound tactics to boost your sales.
Phone calls
They are not used as much today because there is a marked preference for emails to influence customer purchases.
However, this is about calling the database of customers who have already purchased your product or enjoyed your service. In addition, there are some customers who call the sales team to resolve certain queries.
Print advertising
These are all those advertisements that appear in newspapers, magazines, billboards, brochures, among others, and which tend to be quite expensive.
However, with this technique you cannot measure the performance of the campaign and there are no guarantees that your ads will be seen by the audience you expect.
