In addition to short-term business results, IKEA pays more attention to long- list of macedonia whatsapp phone numbers on brand building and the communication of its philosophy and culture in recent years. Once consumer confidence recovers, these investments will become a powerful factor in attracting customers to return to IKEA.
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Small stores: will be the main model of IKEA in the future
Over the past few years, in response to changing consumption trends and habits, IKEA has been exploring and trying new business formats. In addition to large "blue box" stores in the suburbs, it has expanded its online business and opened smaller urban stores that are closer to consumers in urban communities, making IKEA products and services more convenient and easier to reach.
The "Design Order Center", a small store with "whole house design" as its main business, is the latest member of IKEA's retail ecosystem in China. In May this year, IKEA opened its first design order center in China in the Luohu community in Shenzhen.
IKEA Design and Order Center (Shenzhen Luohu Store)
In less than half a year, this 300-square-meter store in the community mall has received some positive feedback. Compared with the national average of stores, the "reservation conversion rate" of the Shenzhen Luohu Design Order Center is 13% higher. In particular, the "Swedish Food Zone", a catering module attached to the small store, has achieved sales that exceeded expectations in more than five months.
By penetrating into offline touchpoints in urban areas, more new consumers can get to know IKEA, order products conveniently, and even have the opportunity to switch to large stores for consumption. IKEA China is still continuously refining the specific strategy of this format.
