Third, it will drive the entire new tea beverage industry to establish a standardized standard system. For the industry, market reputation is related to all brands involved, affecting the positive or negative image of the entire industry.
HEYTEA has proactively joined more than 20 industry associations, including the China Chain Store & Franchise Association and the China Cuisine Association, to export HEYTEA's food safety management concepts and practices, and participated in the formulation of industry standards such as the national standard "Takeaway Food Information Description Specifications" and the local standard "Catering Service Venue Layout and Setting Specifications for Catering Service Units", to promote the establishment and development of industry food safety standards.
Fourth, openness and transparency, so that the raw ingredients can be traced, queried, and viewed directly. Disclosing the formula raw materials and tracing the upstream sources is a sign of courage and strength.
As consumers become more aware of health, HEYTEA has made its formulas, ingredients, and nutrients transparent so that consumers can understand what they are drinking and where they come from. This has further promoted consumers to establish a standard understanding of the health of new tea drinks.
In November last year, Heytea was the first in the industry to disclose information about its formula and raw materials, winning the trust and recognition of a large number of users. One year later, this year, under the professional and technical guidance of the China National Institute of Standardization, Heytea released the industry's first "New Tea Drink Health Labeling System", summarizing its actions and experiences in displaying product raw materials, formulas, nutritional ingredients and other information on online mini-program order pages, formula revealing pages, offline cup bodies and cup stickers, and once again made comprehensive regulations on the disclosure of product information of tea beverage products to consumers from three aspects: product information collection, label content setting and information display methods.
03
Build a good reputation for new tea drinks from safety to health
An era of fierce competition is essentially an era of great waves in the industry and a chaotic battle between brands. At present, there are frequent reports of food safety issues in new tea drinks. More reasons come from the rapid expansion of some brands, which has led to an increase in the management radius, lower standards or inadequate implementation of standards, and loopholes in the daily operation of stores.
