Within Hangzhou Lianhua Huashang, there is a consensus that "a big list of kenya whatsapp phone numbers product is not simply a hot-selling item, but a sustainable value." When more consumers continue to repurchase and sales get better and better, new "big single products" will gradually form.
In Tang Haili's view, the essence of "big single products" is to use more "big single products" to take on sales share. Redefining the supply chain and clarifying the category structure can make fewer "big single products" highlight greater value.
Hangzhou Lianhua Huashang is trying to use a whole set of supply chain management, including market research and data insights, to transform its past simple procurement linkage with suppliers into co-creation, co-research and mutual encouragement, incubate and customize products, deeply participate in product research and development, jointly create new consumption scenarios, build more new cooperative relationships, and promote big single products.
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Overseas samples of the “big single product” model
"Now is a very critical time for change."
Zhang Yibo, global partner of BCG Consulting, believes that the current stock market with economic slowdown is not a "bad market", but a critical time window for reshaping the value chain and retail-supply relationship, improving efficiency and innovating business models.
According to BCG's judgment, from the global market, especially the experience of Europe and the United States, there are two core transformation directions for supermarkets in the future: one is discounting, providing high-quality and low-priced goods, and creating large single products. For example, Spain's Mercadona and Germany's ALDI and Lidl; the other is experience, which can provide consumers with emotional value, differentiation, regionalization, fireworks, and warm service. For example, American supermarkets HEB and BJ's. These two formats have outperformed traditional one-stop shopping supermarkets in terms of growth rate in the past 10 years.
