But Let’s Be Honest, Rebalancing Any Content Or Marketing Strategy Is Never That Simple.first, You May Not Have Easy Access To All That Information. Second, You May Not Agree On What Those Numbers Mean, Or You May Not Have Developed Common Definitions Across The Company Or Even The Team.how Does A Video Differ From A Webinar? How Does An E-book Differ From A White Paper? Do You Know?what New Things Haven’t You Tried Because You’re Pressed For Time? Where Have You Stuck With Old Patterns And Habits Because You Believe Your Ship Just Won’t Turn?do You Know What You Don’t Know?i Find This Version Of A Johari Window Exercise A Great Place To Start When Reviewing A Content And Marketing Strategy:handpicked Related Content:how To Recognize (And Solve) Wicked Content Strategy Problems [rose-colored Glasses]why You Should Press Pause On Your Content Strategy [rose-colored Glasses] What Old Things Are You Confident You Should Continue Doing? (You Know What You Know)pull Together All That Information And See What Truly Works.
At The Healthcare Company, White Papers Performed Extraordinarily netherlands phone number resource Well For Lead Generation. Repurposing Some Webinars Into White Papers And Integrating White Papers Into Webinars Helped A Lot.handpicked Related Content:get The Most From Your Webinars With These Repurposing Ideashow To Turn Complex Topics Into Content Your Audience Will Understand What New Things Should You Add Or Change? (You Know What You Don’t Know)can You Identify New Activities You Should Do But Don’t Because You Lack Skills, Technology, Content, Or Other Tried Launching A Branded Content Hub But Lacked The Skills To Do It Properly.
Instead, They Identified A Useful Topic And Devised A Plan To Execute It In A Realistic Time Frame With Outsourced Resources. What Areas Should You Explore? (You Don’t Know What You Don’t Know)you May Have Heard About Or Seen Opportunities Or Options That Would Create Efficiencies. If You Feel You Don’t Understand Much About Those Areas, Consider How You Can Explore Them.the Healthcare Company Heard Its Competitors Had Gained Tremendous Traction With A Print Magazine For Healthcare Providers.