How to Create an NPS Survey

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zihadhosenjm25
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Joined: Thu Dec 12, 2024 3:11 am

How to Create an NPS Survey

Post by zihadhosenjm25 »

Step 1: Give your survey a title
The title should be short, concise and self-explanatory . Ideally, kazakhstan whatsapp number data 5 million customers should understand the reason for the survey from the title itself. You can use creative titles, as long as they don't make the reason ambiguous.

Some suggestions for an NPS survey title are:

Juan, please share your opinion
Juan, we are improving, would you help us?
Your opinion helps us improve
How was your experience?
Have you purchased from us recently? How was your experience?
Step 3: Add the NPS question
As we discussed earlier, an NPS survey will typically have just one question: 'On a scale of 0-10, how likely are you to recommend [your business name] to your friends, family, or coworkers?'

Image

Step 4: Add follow-up question based on the answer
After the customer selects their score, it automatically displays a personalized follow-up question based on their answer:

Promoters (9-10): “What did you like most about our company/service that makes you recommend us?”

Passives (7-8): “What could we do to improve your experience with us?”

Detractors (0-6): “We are sorry that your experience was not the best. What could we do to improve?”

This open-ended follow-up question is crucial because:

Provides qualitative context to the numerical score
Helps identify specific opportunities for improvement
Allows for more precise corrective actions
Give the customer the opportunity to express their reasons in detail
Step 5: Add a thank you note
Your customers are spending their valuable time and effort to give you feedback. That feedback will serve to improve your product/service. Therefore, it is basic courtesy to thank them for taking the time to give their opinion.

💡NOTE : An efficient NPS software like QServus helps you create lucrative NPS surveys and launch them at the right time and touchpoint. Also, the tool helps in sharing alerts to the team when a detractor shares their feedback and analyzes all the feedback. It will not only help you close the loop on time but also help you in creating an efficient NPS program.

You've launched the survey and started collecting feedback. Now, how would you analyze all that feedback?

How to analyze NPS survey feedback?
Now that you've sent out the NPS survey at the right time, what should you do with the valuable customer feedback? How can you analyze it?

This is what you can do!

1. Create Dashboards to Visualize Data
Good analytics starts with clear visualization of your data. Dashboards are key to understanding the full picture of your NPS.

Some of the graphics it should contain:

Category Distribution
The first important element is to visualize the ratio between Promoters, Passives and Detractors. This view gives you an immediate overview of the health of your customer base and helps you identify where you need to focus your improvement efforts.
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