In just this above-the-fold section there are THREE CTAs to try their platform. Thei cambodia email list 195181 contact leads r goal is to get users to sign up for a trial and then, hopefully, convert once they've tried it. The image is also on the left, not the right, which is different. (Most landing pages tend to put the image on the right.) They also showcase their dashboard, so users can see how it looks. There's also only one link that isn't a CTA, which they use to promote the addition of TikTok to their platform. There is no navigation bar, no clutter; it's short and to the point.
Workato Workato is a workflow automation platform. This landing page is for a campaign targeting "marketing automation." You'll notice they don't use any images at all and keep the navigation bar.Workato for lead generation landing pagesThere could be a few reasons they deviated from best practices—the brand isn't as well-known, so they might want to help users learn more about them. Also, the brand's goal is to streamline and simplify workflow, so leaving the image out makes the page feel cleaner and less cluttered. They included two CTAs and one additional link to their automation report, which keeps users on task.
