The content you should create will be focused on price and emotional iraq telegram data satisfaction in the first instance. Consumers do not give as much importance to the objective characteristics of the product, but rather to those details that improve their life or satisfy their needs. Basically, actions should be directed towards wonderful branding or brand awareness.
We should not be carried away by sales content, since the minds of consumers are complex and not all of them are looking for or feel the same thing. As the purchasing cycle is shorter, we need to generate information that solves the problems of the end consumer by providing creativity and feeling. So, how do we make them end up choosing our product and/or service and not that of the competition?
Tip : We need to put ourselves in the mind of the end customer, put them in the front row, use valuable language and consider their emotions. Using emotional language will provide the “magic grain” to attract ideal prospects.
The main task you will need to carry out if you want to know what end customers think or need is to find out what they are looking for or how they are looking for it. Tools such as Google Keyword Planner , Google Trends or Ubersuggest will help you select the keywords you should rank for in order to reach your audience.
You must not forget that in order to fulfil this short cycle you will need to take into account: the consumers' objectives, what type of subject or headlines attract them the most, that the website is easy and dynamic so that they can find what they are looking for in just a few clicks, the design must be eye-catching, navigation must be fast and the content must convey what they need through emotional language.
On the other hand, do not forget about Customer Loyalty, as it is another important point that your brand should prioritize. Therefore, generating value and trust is essential if we want to achieve our goals.
For example, when an end customer is in an e-commerce store looking for an electronic device such as a tablet, he or she will look at the opinions of other buyers or at television advertisements and may not pay attention to the technical specifications or will skim over them; while the commercial buyer will pay more attention to the functional and technical aspects when making a decision.
