Fortunately, alternatives to data obtained with third-party cookies exist and france phone number library go hand in hand with the goal of achieving an increasingly secure , private and personalized Web based on the needs of each user.
A first great help against “Cookiegeddon” is that provided by first-party data , that is, data obtained from user interactions, such as the chosen language and location, but also the IP address and the pages opened during the stay on the site.
To make the most of this and other data, as we will see later, the further step forward that is already necessary to take today is the choice of marketing automation tools powered by Artificial Intelligence .
Artificial Intelligence and Marketing Automation
Marketing Automation and Artificial Intelligence: 4 Present and Future Scenarios
1) Machine Learning Enhanced Clustering
The latest generation of Marketing Automation tools, powered by Machine Learning , bring your user database to life in ways that were previously unexplored.
Thanks to intelligent AI-based clustering , in fact, it is possible to analyze customer data from multiple touchpoints and create flexible and targeted audience segments , so as to automatically adjust campaigns so that they are more personalized for each segment.
This way, not only will it be possible to optimize the marketing strategy based on the KPIs set at each step of the funnel , but you will even be able to achieve one-to-one personalization for each individual customer in the database.
2) Generative AI for personalized tone of voice
The most creative among us know it well: when introducing a brand to the public, finding and maintaining an appropriate tone of voice is fundamental.
Losing the precious work of brand identity of your company, communicating with the public in a standardized and aseptic way, is a great point of weakness that risks undermining your customer experience at its foundation.
By integrating generative Artificial Intelligence tools like ChatGPT into chatbots and email automation tools, on the contrary, you will be able to better adapt the tone of voice of your communications, providing your audience with responses that are always calibrated to their needs and the identity of your brand.
