In this article, we show you the best examples to understand how to write effective B2B marketing emails. Thanks to ActiveCampaign's experience in the sector, we will suggest how to apply the best B2B strategies to email marketing, taking advantage of its distinctive features. As for the results... you will be able to see them with your own eyes if you follow our advice.
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B2B Email Marketing: What Is It Exactly?
B2B is a business model in which the exchange of goods and afghanistan whatsapp number data 5 million services takes place between two or more companies. The consumer is usually not involved in this type of model and only comes into play at a later stage. B2B email marketing refers to a specific type of email marketing strategy , thanks to which you can target email campaigns to companies rather than individual customers.
Types of B2B Emails
In this section we focus on the various categories of emails for a B2B company . Let's discover them all.
1. Follow-up
Sending follow-up messages is essential for any business. Here are some tips to get the most out of every follow-up email:
Don't overdo the length;
Don't be impersonal: make the message personalized, using at least the recipient's name;
Just ask one question: Don't complicate things;
Simplify the actions you ask the user to take;
Be specific;
Add a postscript.
2. Company Updates
Keep in mind that update messages don’t have to be reserved for big, game-changing announcements. Below, we’ve covered some update email examples and formats that can help your marketing strategy. Updates include:
New Product Announcement Emails;
New Features;
Messages about the company's new plans;
Email about surprise updates;
Messages about a technical update.
3. Giveaways
One of the easiest and most productive ways to keep customers engaged and active is to distribute giveaways . This is the best way to ensure that they remain hooked on your brand: by organizing a contest, in fact, you can make the company's interaction with them more stimulating, and thus encourage them to follow you.
4. Message for the inactive
Messages for inactive customers are an important part of your strategy. Here's how to write a reactivation email :
Use an effective subject line : When trying to re-engage subscribers, the first step is to make sure they open the email;
Take it personally : Personalizing your email will show your subscriber that you know them and understand their needs and interests.
Choose the right time : do not get the sending time wrong; consult the data you have available on the subject;
Don't forget to test : try different variations of your message.
5. Curated content
It is increasingly important to include a high degree of personalization in email marketing , and this is where intelligent content curation software can really make a difference. Personalizing email content helps create a stronger connection with users by addressing the topics they are most interested in.
A high level of personalization makes it more likely that users will open and read your emails . To maintain a solid email marketing strategy and regularly engage your recipients, you don’t have to publish new content every week.
In fact, the public doesn't expect this from you either, they just want to be entertained, delighted and supported: you can achieve this by also offering third-party content that meets these needs . The author of the content doesn't really matter; what matters is that you are the source that made it easily accessible to them .
6. Acknowledgement, survey, case study
This category of emails is very heterogeneous: it ranges from a request to participate in a survey to sending a case study , up to a thank you email . Let's focus on this one: how to write good thank you emails for customers?
Start well with an appropriate subject line – it’s a key determinant of email open rates;
Say thanks and show appreciation;
Personalize the email;
Use an appropriate closure ;
Write it in a way that doesn't sound promotional ;
Share something creative .
These suggestions are obviously also valid (with their respective differences) for messages related to surveys or case studies, which we will discuss in more detail in the next sections of this guide.
