PROFESSIONAL SELLING TODAY IS MUCH MORE LIKE A DOCTOR-PATIENT RELATIONSHIP THAN A SELLER-BUYER RELATIONSHIP
According to HubSpot, today 60% of the purchasing process happens before a B2B buyer comes into contact with a seller.
Once this powerful concept is digested, afghanistan phone number library it becomes clear how the technical department of the company can be of vital importance in the commercial strategy.
Today, 60% of a B2B Buyer's purchasing process happens before they meet a salesperson, and guess where they get their information? ON THE WEB.
For this reason it becomes vitally important that our highly technically competent staff is used to produce content and thus transfer all the value of the company's know-how to the outside.
Obviously this process must be inserted and integrated into a broader DIGITAL MARKETING STRATEGY, which knows how to:
Understanding the needs, information needs, of Buyers (Search Intent)
Creating and Positioning Content Correctly (Copywriting & Positioning)
Know how to intercept the demand with organic (SEO) and paid (PAID SEARCH) positioning tools
And finally know how to convert it (Call to Action) via Landing Page into appointment requests.
B2B Funnels
By doing this we will create a LEAD GENERATION SYSTEM, made up of “TECHNICIANS” who repeatedly churn out assists for our “SALES PEOPLE” who will have the opportunity to do what we hired them to do... GOALS!
Have you introduced a solid B2B digital marketing strategy to your company? Not yet?
Then you are in the right place, we can help you grow your business through digital!
If you want to nominate your B2B company to be followed by our team of professionals you can do so by clicking here:
