Over the past few years, digital marketing has changed dramatically, and lead generation is no exception.
We live and work in the era of marketing automation and Artificial Intelligence, using tools on a daily basis that would have seemed unthinkable just a few years ago.
However, beyond the tools used and the trends that have always fascinated us, the finland phone number library goal of marketers has always remained the same: to generate contacts interested in the product or service that they want to sell.
At Lead Champion we therefore thought of starting from the basics, collecting in this cornerstone article everything you should know about lead generation, starting from the first fundamental question:
Let's first define what lead generation is.
a person sitting at a desk with a laptop and a computer
Lead generation is the set of processes that aim to generate interest in your business from new potential customers.
A good strategy , as we will see later, is crucial to reach new potential customers targeted for your company through different communication channels, from landing pages to promotional content, without forgetting events and conventions.
For this reason, it is important to know, even before starting, which steps to follow to successfully transform leads into customers.
What is Lead Generation actually meant?
Translating “lead generation” from English is not immediate, as there is no exact equivalent in Italian for this definition.
Let’s start with “generation” which is the simplest term: in this case it means generation or creation. So “ lead generation ” or “lead creation”.
But what is a lead?
What is a lead (meaning)
A “ lead ” is an entity, person or company, that has shown concrete interest in a product or service through a communication or promotion channel.
Lead generation is therefore the process through which a company works to find leads, that is, to increase the number of contacts of potential customers, or prospects.
An effective strategy must therefore start from the attempt to engage the widest possible user base to subsequently transform them into leads: the final aim of lead generation, let us always remember, is to complete a greater number of sales .
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