Instagram analytics go far beyond the data provided in the platform's native app. Below, you'll find our selection of the most powerful Instagram analytics tools that offer the detail and flexibility needed for professional analysis of the platform.
1. Hootsuite
Key Benefits: Allows you to view your performance on Instagram and all other major social networks in one place and generate easy-to-understand reports
Level: beginner to intermediate
Audience: Business leaders who manage their own social media channels, solo social media managers in small and medium-sized businesses, marketing teams in large organizations
Hootsuite Analytics: 3 screens showing different performance indicators across different social networks in the Hootsuite dashboard
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Hootsuite Analytics provides a holistic view of all your social media performance, so you don't have to look at each platform and account individually and only track the most important social media metrics.
Publication performance indicators:
Clicks
Comments
Scope
Engagement rate
Impressions
Shares
Recordings
Video views
Video range
And many more
Profile performance indicators:
Growth in the number of followers over time
Negative feedback rate
Profile Views
Reactions
Overall engagement rate
And many more
With this wide range of indicators, you can see at a glance the performance of your iran phone number data Instagram posts, Stories, Reels… and even your ads !
Recommendations on the best time to post
Have you ever spent hours writing a post that, once published, turned out to be of no interest to anyone? While there may be many reasons for this failure, it's likely that you posted at the wrong time —when your target audience wasn't online or didn't feel like interacting with you.
That's why our Best Time to Post tool is one of the most popular features in Hootsuite Analytics. It analyzes your historical social media data and recommends the best times to post based on three goals:
Interactions
Impressions
Clicks on links
Best Time to Post - Facebook Heat Map
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Most social media analytics tools only recommend posting times based on engagement. Or, they use simple, universal comparison data, rather than your organization's specific performance history.
Hootsuite Analytics also allows you to:
Customize existing report templates for only the metrics you care about
Track your competitors' performance and compare it to yours
Compare your results to those of your sector
Track your social media team's productivity (message response and resolution times, mentions and comments received)
Monitor mentions, comments, and tags associated with your business to prevent a crisis before it happens
To top it all off, Hootsuite won the 2022 MarTech Breakthrough Award for Best Overall Social Media Management Platform !
According to the reviews, Hootsuite's social media analytics tools played a decisive role in winning this award:
“Hootsuite makes social media management so much easier!”
Scheduling a post has never been easier. The analytics offered in the reports are amazing. You can create your own custom reports.
– Melissa R. Social Media Manager
2. Later
Key Benefits: Offers simple and user-friendly solutions for basic performance tracking
Level: beginner to intermediate
Audience: Business leaders who manage their own social media, social media managers working solo in small and medium-sized businesses
Later is a social media management platform similar to Hootsuite (you can get a Later vs Hootsuite comparison here ). While it includes a wide variety of features, from analytics to scheduling tools, it stands out in allowing small brands and creators to view and preview their posts before publishing them on social media.
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