Facebook is increasingly focusing on video. They recently introduced the mid-roll ad and videos are getting a more important place on the timeline. In this article I will discuss 3 developments that you can take into account in your video strategy.
We all know it by now: video is incredibly popular on Facebook. 8 billion videos are watched every day. And videos are shared more often on average than a 'regular' Facebook post. Facebook itself is also increasingly focusing on video. For fax lists example, videos are becoming more important in the newsfeed and you can see that advertisements are already being played during videos. What impact do these developments have on your Facebook video strategy? In this article I will discuss 3 updates that you can take into account, supplemented with examples and tips.
1. Length pays off
Facebook is going to reward longer videos! But be careful: this only applies as long as the retention of the video is good. A longer video with a higher watch-time is pushed harder by Facebook . This is a shift from their older strategy, which focused on shorter videos. This shift has to do with the fact that it is easier to add mid-roll ads during longer videos. A long video is therefore - if it keeps the attention of your target group - not such a bad idea at all. Watch-time remains very important here, according to Business Insider .
- Board index
- All times are UTC
- Delete cookies
- Contact us