An investment that pays off

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Content summarization: AI algorithms can summarize long texts without losing the core content.
Motion analysis: AI can analyze movements to customize user interfaces and facilitate interaction with devices.
In addition to AI, there are other tools that most companies already have (such as a CMS or payment system). Companies can leverage the features of these tools to increase customer accessibility. 

Tools for automated accessibility checking and testing analyze a website's source code for potential accessibility errors. They check, for example, whether all elements are labeled or whether color contrast is sufficient. Companies can use these tools to interactively test the website and evaluate specific accessibility aspects.
Website creation software can also help improve digital accessibility measures. Some b2b email list website builders offer built-in accessibility features, such as the ability to add alternative text to images, properly structure headings, and adjust color contrast. 
By leveraging content creation software , companies can ensure their content is accessible to everyone. For example, the software can help simplify complex texts and translate them into clear, understandable language. This is especially important for people with learning disabilities.
Payment processing or cash register systemsThey support accessibility initiatives by ensuring that users can easily make payments using different input methods (e.g., keyboard, touchscreen). Systems should be available in different languages ​​and with different voice outputs.
The software tools mentioned can be used to improve various aspects of digital accessibility, from automated checking to manual adaptation of content.

Our study results show that investments in digital accessibility pay off. Customer focus is becoming increasingly important. Making a website or app user-friendly and easy to navigate is not only important for making it usable for people with disabilities, but also generally improves the user experience and customer satisfaction. Companies see this directly in increased revenue and cost savings, for example, in the area of ​​customer support. Brand image and customer loyalty also benefit from these measures.

Companies should strive to make these measures as useful as possible for their users and continuously improve them. To achieve this, regular customer feedback as well as measuring and evaluating improvements are crucial.