Consumers are increasingly entering into dialogue with organizations. Increasingly, people are not searching in Google, but are asking their questions directly to organizations via messaging apps such as Facebook Messenger, WhatsApp and WeChat. According to Jarno Duursma, the conversation is becoming the interface, with messaging as the platform. The ecosystems of messaging apps are becoming increasingly extensive and artificial intelligence (AI) is becoming increasingly smarter. As a result, we are increasingly moving towards a situation in which you as a consumer are served by the organization as a digital butler. Always reachable via the platform where you are present. A great development if you ask me!
I don't blame you if you find this headline strange. For the social messaging event visitor, c level executive list it is fortunately all too logical thanks to Vincent Ulmer (Botboys). Vincent said that you as an organization should put your Sjoerd central. Sjoerd represents the 80 percent of your customers who need your help or service.
I can already see it: upcoming blogs on @Frankwatching '6 tips to…' and 'Is Sjoerd the boss of your product?' #sjoerd #SME17
— Marvin Pranger (@MarvinPranger) September 22, 2017
Vincent named five powerful questions that will help you ensure that you find your Sjoerd and make it all about him or her:
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