“Unlike your ex, I'm non-toxic. I use natural and naturally derived ingredients

[bappy8]

F rank Body knows better than anyone what motivates its target group and what generates interaction. The Australian brand is not concerned with selling products, but tells young women its story. Frank Body makes coffee-based skincare that makes women feel like real babes . When posting content, every little detail is taken into account: the image, the caption, hashtags, etc. Everything forms a whole. Below are a number of quotes from Frank Body that illustrate this well:

“I make natural skincare for the days you don't want to touch your legs & have them feel rougher than your last hangover.”


“Like a man undoing a bra clasp, something went wrong.” (on a 404 on the website)



Frank Body also claims the hashtag #thefrankeffect and encourages women to use it when telegram data sharing their findings about products. Other women are then encouraged to buy scrubs from the brand, test them and share their experiences via #thefrankeffect. This creates a snowball effect: a large stream of reviews from thousands of customers. Genius!

Here you can read more tips on how to create a good Instagram strategy .

2. #blendin
Normally, we want to stand out with our ads, right? That’s why many companies opt for big headlines and bright colors on billboards and banners. But that’s exactly where you go wrong with advertising on Instagram. Here, you want your ads to blend in with your organic content. When your audience is scrolling through their feed, you want your ad to look like the kind of content they would see from friends or other people they follow.

Also, avoid using words on images. It just screams “advertisement.” Nowadays, consumers can smell an ad from a mile away. Want to get results? Make sure your ad has value and isn’t just a picture of the product you’re trying to sell.

How not to #blend:


How to #blend:


3. #beauthentic
So what should the content for your ad look like? Instagram is all about visual marketing, which is all about authenticity. Use authentic and genuine photos for your ads (and for everything you share on Instagram). Your pics should look real and genuine, not like staged advertising. Think about the kind of content people like on Instagram. This is usually inspiring, well-photographed, and with little to no use of text. You communicate your textual content in the form of a caption and with hashtags.